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“The most powerful person in the world is the storyteller."-Steve Jobs

"The company story is the company strategy.”-Ben Horowitz

“A great brand is a story that never stops unfolding.”-Tony Hsieh

"The money flows as a function of the stories.”-Don Valentine

"Problems that people solve come out of their own stories."-Garry Tan

"Great companies are deeply connected to the founder's identity."-Peter Thiel

Hi, I'm Nash. I created "BioBrand" because after a decade in GTMing- I continued to run across businesses with the same problem: lack of differentiation in the market.A business would claim "uniques," but they were simply not unique by the standard definition of unique.Selling, especially as a challenger, is harder than ever, and getting harder.It became clear to me that unique qualities in the marketplace are nearly impossible to find, but there is one unique that every person owns - their unique life experiences which shapes their unique perspective in the marketplace.For immediate differentiation in the marketplace, I'm proposing a "Biography-Driven Brand" (BioBrand).Your story is your brand.
Your story is your differentiation.
Tell your story.
Find your people.